Come Visit Traditional Korean Markets!


Chuncheon Jungang Market

  • A place where you can enjoy Chuncheon-style spicy chicken in the alley with lovely murals
  • Thanks to the market modernization project, it has a clean environment for shopping. You can also appreciate lovely and fun murals in the alleys, listening to a radio show run by vendors. It is the birthplace of Chuncheon-style spicy chicken.
  • 81-3, Jungang-ro, Chuncheon-si, Gangwon-do

  • Travel Hotline : +82-2-1330

    (Korean, English, Japanese, Chinese)


This is one of the most famous traditional markets in Chuncheon. It took its current form thanks to the market revitalization project that has been put into practice since 2002. It offers a diversity of products encompassing hanbok, bags, shoes, clothes, jewelries, and food with warm-hearted care and love. It has become even more famous as a number of Japanese and Southeast Asian people visit the market because of the phenomenal popularity of the TV drama Winter Sonata. It is a market highly beloved by foreign tourists as it is located near Myeongdong Dakgalbi Alley of Chuncheon. Interestingly, at 17:00 from Monday to Saturday, vendor-turned-DJs share inspirational quotes, deliver the news on the market, and discuss how to stay healthy with exciting and romantic music in the background. 

10:00–22:00 everyday
(* Opening hours may vary depending on the store.)


A public parking lot (accommodating up to 120 vehicles) within about 20 meters of the market

Famous eateries

- Chuncheon-style spicy chicken
- Chuncheon-style spicy buckwheat noodles
- Buckwheat pancake

Tourist Attractions Nearby

Namiseom Island - Soyanggang Skywalk - Gongjicheon Stream - Uiamho Mullegil Water Road - Gangwon Provincial Botanic Garden - The Literary Village of Kim You Jeong - Animation Museum - Cheongpyeongsa Temple -  Jade Garden

Regional Festivals

- Puppet Festival Chuncheon
- Chuncheon Makkuksu & Dakgalbi Festival
- Chuncheon International Mime Festival
- Chuncheon International Leisure Sports Festival
- Chuncheon Starry Lake Festival

Korea Tourism Organization Headquarters, 10 Segye-ro,
Wonju-si, Gangwon-do 26464, Republic of Korea
TEL +82-33-738-3000